Whether It's the Moon, Mars or New Markets, Vision Needs a Destination
Someone recently shared an interesting report from National Public Radio regarding the recent NASA budget hearings on Capitol Hill. Included in it was this fascinating exchange between Senator David Vitter of Louisiana and NASA administrator Charles Bolden:
"Somebody once told me a vision without resources is a hallucination," said Bolden. "If you look at where we were prior to the 2011 budget, we were living a hallucination."
But Vitter didn't find that convincing. "If vision without resources is a hallucination," he said, "resources without vision is a waste of time and money. And that's what I think this budget represents."
No doubt some version of this discussion is routinely re-enacted in board rooms around the world. Operational planning is all about enabling your vision. But, it is predicated upon a big assumption -- to be useful, that vision needs to represent getting to some future place as an organization. Too often, this basic premise can be a challenge.
Sure, someone may indeed have a grand plan, but does it constitute a clear destination or simply a loosely defined continuation of the journey? Consider a family trip to further illustrate the point:
"Come on kids, hop in the car!" "Where are we going Daddy?" "West. We're going west… and maybe a little north. Our goal is to get at least 25 miles per gallon, and to cover 500 miles a day." "But where are we GOING?" "Ah, don't worry about that, we'll know when we get there. The key is to make progress and get there efficiently."
In the case of NASA, it is a matter of convincingly defining its future objectives and strategies in the post-shuttle era as an inherent aspect of acquiring funding. The Constellation program had set its sights as returning to the Moon, but was under-funded. Now, Bolden is hinting towards Mars, but even he concedes he isn't sure how we will get there or what it will take.
For a corporation, such reconciliation is usually more pragmatic. In addition to being able to articulate in actionable terms where you want to be in 3, 5 or 7 years, you also have to assess if you can practically get there. It's all about defining your markets, producing the right products, and managing your capacities.
So, the key take-away is to make sure your operational planning process sets clear objectives, defines achievable strategy and allocates the needed funding and resources. Make it tangible; explain it in terms that establish why you would want to go there, and how it will be done. Then you can percolate it through the ranks to truly make your vision a commonly shared goal, and not just some hallucination.


