Project Sponsorship is Not a Spectator Sport
I mentioned the title phrase a while back in my 3-part rant on accountability (What You Tolerate Becomes Your Standard, et al), and promised to more fully explore it at a later date. Later is now.
I was involved in leading the implementation of our application in one organization several years ago, and not once did I ever lay eyes on a mythical person I shall call Rocco the Sponsor. The name was on the contract, but he was not there at the Kick-off meeting, nor did the business strategy session lure him out. As the project manager struggled without luck to establish some sense of momentum with an ill-staffed team and no clear objectives, there was no Rocco. I was starting to think this was all a ruse when there was no response to my request for an audience. The PM swore she had met with him, but Rocco apparently wasn't coming out of the cave. After months of making little or no progress the whole effort simply faded away. The key members of the project team finally left the organization in disgust.
In time I learned to recognize that if executive or functional sponsor was absent or remained standing against the back wall in silence with arms folded during the kick off meeting, it was often the ominous indicator of what I termed Plausible Deniability Syndrome (PDS).
PDS is a condition where the sponsor provides little in the way of active support for the endeavor, apparently because they have little confidence in a successful outcome. By avoiding direct participation, there would be no blood on their hands in the event of failure. In the off chance that it was somehow a success despite their lack of involvement, they could still claim victory as well. PDS led to incorporating the title of this entry as a key theme in our consulting repertoire.
Implementation of a significant new business management application is often fatally mischaracterized as a technology project. If you take on one of these efforts thinking it is simply a matter of installing some servers, a little set up, and some keystrokes training, your success will be limited to more efficiently confusing the daylights out of the users and stakeholders.
Whether it is a new CRM tool, ERP application or a financial management platform, such projects will predictably create a bit of process and personal upheaval. They are best approached as an organizational change initiative that happens to have some software involved.
And, if you think about it a minute, the sponsor should know this. It's relatively rare these days that someone goes on the hunt for such a platform because they find themselves simply lacking pure technological horsepower — let's face it, no one is motivated enough to go through a new general ledger system deployment solely because of the productivity of some poor staffer in accounting shuffling spreadsheets. I doubt anyone has ever taken on SAP as an impulse buy, or picked up Oracle at a conference because of show booth special pricing.
More often than not, the real motivation is a significant amount of chronic and deepening pain. That pain is usually in the form of disparate systems and processes that have fractured business data into a kaleidoscope of colorful nonsense that is crippling the business. A veritable Tower of Babel made up of isolated applications and workflows, linked only through a patchwork of human hand-off's that introduce delays and errors. It's like everyone paying in cash at a swap meet, when you walk up with a Visa card and they have to stop and dial in authorization on a cell phone. In a word, we are talking integration and streamlining of tools and processes that produce information. PEOPLE are gonna be impacted. This is usually the highest risk and least understood variable of the project.
There is little more frustrating to a project manager that has been tasked with such an initiative than to have an absentee sponsor. Securing funding and sitting in on checkpoint meetings is not good enough. The PM is battling the sheer size of the effort while coordinating the technology, configuration, vendors, team, and a billion other nuts and bolts details. To expect that individual to also take on single-handedly selling the change to the organization without enthusiastic and tangible support from the leadership team is to invite disaster.
In the first place, most aspects of organizational change are out of the span of control of a project manager. They are usually not in a position to even significantly influence adoption issues, especially when the scope spans multiple departments. Organizational and individual acceptance of changes in roles, responsibilities and new expectations must be driven through the management chain. It is the responsibility of the sponsor to garner the buy-in of their peers (and when needed, at the CXO level) to help these elements along, and it takes real leg work.
Let me quickly say shame on the PM who doesn't feature these aspects prominently in the project plan and fails to actively lobby for such support, but shame on the sponsor who doesn't belly up to the bar when duty calls.
One of our more successful customers who deployed the product across thousands of IT users in over 60 countries started out one of their training videos with the camera looking over the shoulder of someone using the system. After a moment or two, the person turns around to face the camera and it is the CIO, who then proceeds to state her expectations for use of the processes and system. They have nearly 100% compliance. Now that's what I'm talking about.


